{"id":220429,"date":"2025-10-15T09:50:42","date_gmt":"2025-10-15T07:50:42","guid":{"rendered":"https:\/\/easy-software.com\/?post_type=glossar&#038;p=220429"},"modified":"2025-10-15T09:50:44","modified_gmt":"2025-10-15T07:50:44","slug":"dropshipping","status":"publish","type":"glossar","link":"https:\/\/easy-software.com\/de\/glossar\/dropshipping\/","title":{"rendered":"Dropshipping"},"content":{"rendered":"<div class=\"gb-container gb-container-bff3e728\">\n<div class=\"gb-container gb-container-21f239a0\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-21d3b66e\">\n<div class=\"gb-grid-column gb-grid-column-8f04805b\"><div class=\"gb-container gb-container-8f04805b\">\n\n<p>Die gesamte Logistik \u2013 vom Lager bis zur Lieferung \u2013 \u00fcbernimmt ein externer Anbieter. Dropshipping eignet sich besonders f\u00fcr H\u00e4ndler, die flexibel bleiben und ihr Sortiment ohne gro\u00dfe Investitionen erweitern m\u00f6chten.<\/p>\n\n\n<div class=\"gb-container gb-container-b860e3f3\">\n\n<p class=\"gb-headline gb-headline-dabaf045 gb-headline-small\"><span class=\"gb-icon\"><svg viewBox=\"0 0 400 400\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\n\t\n\t\t\n\t\t\t<path 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d=\"M86.7,202.7c-8.2,1.7-16.4,3.4-24.7,5.1c-11.8,2.4-23.7,4.8-35.6,6.9c-2.4,0.4-4.8,0.8-7.2,1.2\n\t\t\tc-0.5,0.1-1,0.1-1.5,0.2c-0.1,0-0.3,0-0.4,0.1c0.2,0,0.3,0,0,0c-0.1,0-0.2,0-0.3,0c0.1,0,0.2,0,0.3,0c0,0-0.1,0-0.1,0\n\t\t\tc-0.7,0.1-1.3,0.2-2,0.2c-1.7,0.1-3.3,1.4-3.2,3.2c0.1,1.7,1.4,3.4,3.2,3.2c3.7-0.3,7.3-1,10.9-1.6c5.5-1,11.1-2,16.6-3.1\n\t\t\tc11.7-2.3,23.4-4.7,35.1-7.1c3.5-0.7,7.1-1.5,10.6-2.2c1.7-0.4,2.7-2.4,2.3-4C90.2,203.2,88.4,202.3,86.7,202.7z\" fill=\"#1D1D1B\"><\/path>\n\t\n\n<\/svg>\n<\/span><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ee18a451 gb-headline-text gb-headline-small\">Was bedeutet Dropshipping?<\/h2>\n\n\n\n<p>Dropshipping ist ein E-Commerce-Modell, bei dem <mark class=\"has-inline-color has-marker-text-color\">H\u00e4ndler<\/mark> <mark class=\"has-inline-color has-marker-text-color\">Produkte<\/mark> <mark class=\"has-inline-color has-marker-text-color\">anbieten<\/mark>, die <mark class=\"has-inline-color has-marker-text-color\">direkt<\/mark> vom <mark class=\"has-inline-color has-marker-text-color\">Lieferanten<\/mark> an die <mark class=\"has-inline-color has-marker-text-color\">Endkundschaft<\/mark> <mark class=\"has-inline-color has-marker-text-color\">versendet<\/mark> werden. Der H\u00e4ndler \u00fcbernimmt Vertrieb, Kundenkommunikation und Marketing \u2013 der Lieferant k\u00fcmmert sich um Lagerhaltung, Versand und Retouren.\u00a0<\/p>\n\n\n\n<p>Die Ware bleibt physisch beim Lieferanten, bis sie direkt zum Kunden geschickt wird. F\u00fcr den K\u00e4ufer ist nicht ersichtlich, dass der H\u00e4ndler die Ware nie selbst in der Hand hatte.<\/p>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-5daa93c7 gb-headline-text gb-headline-medium\">Wie funktioniert Dropshipping?<\/h2>\n\n\n\n<p>Das Prinzip ist einfach \u2013 aber wirkungsvoll:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ein Kunde bestellt ein Produkt im Online-Shop.<\/li>\n\n\n\n<li>Der H\u00e4ndler leitet die Bestellung automatisiert an den Lieferanten weiter.<\/li>\n\n\n\n<li>Der Lieferant verpackt und versendet die Ware direkt an den Kunden \u2013 im Namen des H\u00e4ndlers.<\/li>\n<\/ol>\n\n\n\n<p>Rechnung, Kommunikation und Branding laufen \u00fcber den H\u00e4ndler. Der Kunde erh\u00e4lt ein konsistentes Einkaufserlebnis \u2013 trotz ausgelagerter Logistik.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-635b424f gb-headline-text gb-headline-medium\">Vorteile f\u00fcr H\u00e4ndler<\/h2>\n\n\n\n<p>Dropshipping senkt die Einstiegsh\u00fcrden und erm\u00f6glicht schnelles Wachstum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kein eigenes Lager<\/strong> notwendig<\/li>\n\n\n\n<li><strong>Keine Vorfinanzierung<\/strong> gro\u00dfer Warenbest\u00e4nde<\/li>\n\n\n\n<li><strong>Geringes Risiko <\/strong>bei Produkttests oder Sortimentserweiterungen<\/li>\n\n\n\n<li><strong>Skalierbarkeit <\/strong>durch automatisierte Prozesse<\/li>\n<\/ul>\n\n\n\n<p>Besonders f\u00fcr Start-ups, Solo-Selbstst\u00e4ndige und Nischenanbieter ist Dropshipping eine attraktive Option.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ca6226a3 gb-headline-text gb-headline-medium\">Vorteile f\u00fcr Kundinnen und Kunden<\/h2>\n\n\n\n<p>Auch K\u00e4ufer profitieren von Dropshipping \u2013 wenn es professionell umgesetzt wird:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gro\u00dfe Produktauswahl<\/strong>&nbsp;durch flexible Sortimente<\/li>\n\n\n\n<li><strong>Direkte Lieferung<\/strong>&nbsp;aus spezialisierten Lagern<\/li>\n\n\n\n<li><strong>Aktuelle Verf\u00fcgbarkeiten<\/strong>&nbsp;dank automatisierter Lagerdaten<\/li>\n\n\n\n<li><strong>Zugang zu internationalen Produkten<\/strong>, die lokal schwer erh\u00e4ltlich sind<\/li>\n<\/ul>\n\n\n\n<p>Wichtig: Retouren und Reklamationen k\u00f6nnen l\u00e4nger dauern, da sie \u00fcber H\u00e4ndler und Lieferant abgewickelt werden.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-7715f7cf gb-headline-text gb-headline-medium\">Herausforderungen und Risiken<\/h2>\n\n\n\n<p>Dropshipping ist kein Selbstl\u00e4ufer. Wer erfolgreich sein will, muss einige Stolpersteine kennen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geringe Margen<\/strong>&nbsp;durch hohen Wettbewerb und vergleichbare Angebote<\/li>\n\n\n\n<li><strong>Abh\u00e4ngigkeit vom Lieferanten<\/strong>&nbsp;bei Qualit\u00e4t, Lieferzeit und Lagerbestand<\/li>\n\n\n\n<li><strong>Komplexe Retourenprozesse<\/strong>, wenn der H\u00e4ndler nicht selbst versendet<\/li>\n\n\n\n<li><strong>Erschwerte Markenbildung<\/strong>, da Produkt und Verpackung nicht individuell gestaltet werden k\u00f6nnen<\/li>\n<\/ul>\n\n\n\n<p>Erfolg im Dropshipping erfordert klare Prozesse, zuverl\u00e4ssige Partner und ein starkes Marketing.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-03dcf9cc gb-headline-text gb-headline-medium\">Beispiel aus der Praxis<\/h2>\n\n\n\n<p>Ein Online-Shop f\u00fcr Fitnesszubeh\u00f6r bietet Yogamatten, Trinkflaschen und Widerstandsb\u00e4nder an \u2013 alles per Dropshipping. Die Produkte stammen von einem Hersteller in Polen. Der H\u00e4ndler betreibt Website, SEO und Social Media. Sobald eine Bestellung eingeht, wird sie automatisch an den Lieferanten \u00fcbermittelt, der die Ware direkt an die Kundin in M\u00fcnchen versendet \u2013 inklusive H\u00e4ndlerlogo und Rechnung.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ff6440dc gb-headline-text gb-headline-medium\">Fazit<\/h2>\n\n\n\n<p>Dropshipping ist ein schlankes Gesch\u00e4ftsmodell f\u00fcr den Einstieg in den Onlinehandel.<br>Wer es strategisch nutzt, kann flexibel wachsen, neue M\u00e4rkte testen und ohne gro\u00dfes Kapital starten.<\/p>\n\n\n\n<p>Entscheidend sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>die Wahl der richtigen Produkte<\/li>\n\n\n\n<li>die Qualit\u00e4t der Lieferanten<\/li>\n\n\n\n<li>ein professioneller Auftritt nach au\u00dfen<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5f82ae83\">\n<div class=\"gb-grid-column gb-grid-column-2916d779\"><div class=\"gb-container gb-container-2916d779 product-col\" data-sal =\"fade\" data-sal-easing=\"easeInOutSine\"><a class=\"gb-container-link\" href=\"https:\/\/easy-software.com\/de\/easy-archive\/\" aria-label=\"Produkt easy archive\"><\/a>\n<div class=\"gb-container gb-container-875c0171\">\n\n<h2 class=\"gb-headline gb-headline-e95cfbbc gb-headline-text gb-headline-marked-headline\"><span>easy<mark style=\"background-color:var(--easy-white)\" class=\"has-inline-color has-easy-blue-color\">archive<\/mark><\/span><\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-852a5b1e\"><\/div>\n\n<div class=\"gb-container gb-container-d3cd68aa\">\n\n<p class=\"has-easy-white-color has-text-color\">Daten sicher und rechtskonform ablegen.<\/p>\n\n\n\n<span class=\"gb-button gb-button-7e027f88 gb-button-text-btn\"><span class=\"gb-button-text\">easy archive entdecken<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 48 48\">  <path d=\"m29.95 39.1-3.25-3.2 9.6-9.65h-33V21.7h33l-9.6-9.65 3.25-3.2L45.05 24Z\"><\/path><\/svg><\/span><\/span>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1f2fac37\"><div class=\"gb-container gb-container-1f2fac37 product-col\" data-sal =\"fade\" data-sal-easing=\"easeInOutSine\"><a class=\"gb-container-link\" href=\"https:\/\/easy-software.com\/de\/easy-invoice\/\" aria-label=\"Produkt easy invoice\"><\/a>\n<div class=\"gb-container gb-container-0633cccb\">\n\n<h2 class=\"gb-headline gb-headline-d99cc43b gb-headline-text gb-headline-marked-headline\"><span>easy<mark style=\"background-color:var(--easy-white)\" class=\"has-inline-color has-easy-cyan-color\">invoice<\/mark><\/span><\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-89a53721\"><\/div>\n\n<div class=\"gb-container gb-container-05b55192\">\n\n<p class=\"has-easy-white-color has-text-color\">Rechnungen digital pr\u00fcfen und freigeben.<\/p>\n\n\n\n<span class=\"gb-button gb-button-393bc245 gb-button-text-btn\"><span class=\"gb-button-text\">easy invoice entdecken<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 48 48\">  <path d=\"m29.95 39.1-3.25-3.2 9.6-9.65h-33V21.7h33l-9.6-9.65 3.25-3.2L45.05 24Z\"><\/path><\/svg><\/span><\/span>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beim Dropshipping verkaufen H\u00e4ndler Produkte, ohne sie selbst zu lagern oder zu versenden.<\/p>\n","protected":false},"author":62,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-220429","glossar","type-glossar","status-publish","format-standard","hentry","no-featured-image-padding"],"acf":[],"_links":{"self":[{"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/glossar\/220429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/users\/62"}],"version-history":[{"count":0,"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/glossar\/220429\/revisions"}],"wp:attachment":[{"href":"https:\/\/easy-software.com\/de\/wp-json\/wp\/v2\/media?parent=220429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}