EASY international: Different Countries, Different Cultures
They say the internet has turned our world into a “global village” – and there’s truly something to that saying. Here’s a simple example: My sister in Istanbul talks with her little grandchild in Michigan, USA every day over Tango for about an hour. She gets to watch him polish off his grapes, then play with his toy cars.
Distances are No Longer an Issue
Nowadays, we can view the great tourist sites of the world, or watch chaotic traffic in our major cities, on a live cam on our computers or mobile devices.
With Google Maps, we can even walk through the streets of many cities in many different countries, whether to get a first impression or just look at the architecture of the houses there.
Business meetings held across great distances also aren’t a problem any more, thanks to Skype, Webex, Teamviewer, and other similar programs. In Germany, Europe, or worldwide, we can easily meet and discuss with any customer or partner anywhere on the planet.
But that doesn’t mean that we’re able to serve all of our global customers’ needs from Mülheim. There’s a good German saying – or maybe it’s a Turkish one? No matter, it goes: Different countries, different cultures! So what does that mean, exactly, for us as an international company?
A Face in a Foreign Land
We can manufacture highly successful, customer-oriented solutions to meet market conditions, but we still need an “extended arm” in each of those markets. Our partners and national subsidiaries fulfil this function. However, our national subsidiaries also represent our company very successfully in England (UK), Austria (AT), Turkey (TR), the USA (US), and in adjacent countries. They are our face in foreign countries.
They don’t just understand the special features of their particular markets and the exact requirements of their customers, they also understand specific cultural features, and can professionally meet those requirements with a combination of our solutions and their specialist knowledge. They also monitor upcoming market changes and new challenges, reflecting these to us to help us improve the solutions we offer.
Just like the fingers on your hand, each national subsidiary is unique, and is set up in a different way. While EASY Austria relies heavily on active partners who personally manage not only sales, but also implementation, EASY UK uses its partner network primarily to gain tips on the market. And while EASY North America has specialised mainly on SAP customers, EASY Turkey – and its consultants who have a development background – develop their own solutions based on our products for their customers.
With total revenues of approx. five million euros (external sales, 2015), our national subsidiaries play an enormous role in our group earnings. They are very important to us!
We deeply value our colleagues’ work, and will continue to support them energetically in the future, so that they can continue to add to our list of success stories like Bose, BIP, Casa Luker, Eurotours, Liverpool Football Club, Mount Anvil, STFA, or THY Teknik.
We’re looking forward to what will be coming from our international companies next!