Digital strategy, Digital Transformation

EASY SOFTWARE at CEBIT 2018 — Radically Different

CEBIT has radically reinvented itself. Computer trade fares are passé; technology festivals are where it’s at. In the large open-air grounds at the heart of the event, there was street food, drinks and live concerts from Jan Delay, Mando Diao, and more — including an omnipresent Ferris wheel from SAP (which has probably turned into the hallmark of CEBIT 2018). With the d!Talk concept, there was also a broad range of talks, workshops and discussion rounds, and companies had the opportunity for classical product demonstrations and making business contacts in the halls of the d!Campus.

Meet & greet with the EASY community

EASY SOFTWARE really got into the new concept and decided on a larger presence outside in the festival grounds of the d!Campus. With the motto Meet & Greet, EASY invited interested parties for an exchange of experiences in order to come together with customers, experts and the EASY community and to network. Visitors to the booth were able to chat with Malte Hufenbach and Ines Niedermeyer from Rossmann GmbH and Axel Langenberg from Piening GmbH about past projects with EASY SOFTWARE. On the other hand, expert knowledge was offered by Axel Winkelmann from the University of Würzburg, on the subject “Denkfehler (in) der Digitalisierung (Rethinking Digitization)” and Bernhard Lindgens from the Federal Central Tax Office on the subject of tax archiving and digital incoming invoice processing and verification.

Important visitors and a finale with Jan Delay

All in all, the EASY booth on the festival grounds was a hit, with lots of visitors. Among others, the delegation from the city of Hanover dropped by and Christian Hirte, the undersecretary to Gerald Rüdiger, the Federal Minister for Economics and Energy, and Birgit Eijkhout from EASY explained enterprise content management in general and EASY’s area of activity in particular to the interested undersecretary.
The evening event with interested parties, customers and partners of EASY SOFTWARE in the CEBIT open-air restaurant with a subsequent concert by Jan Delay brought things to a successful close. The EASY summary of CEBIT 2018: “The tension between the classic exhibition CEBIT and the festival character is simply enjoyable. In spite of everything, the concept still needs some ‘practice,’” commented Thomas Cziesla about the event.

The new CEBIT: success or not?

Overall, CEBIT had 40 percent fewer visitors. The days when companies sold their products at a computer fair like CEBIT are long gone, and now there’s only one thing that matters: leads, leads, leads. In the age of digitization, interested visitors have already done extensive research on the Internet before they ever come to the trade fair. Therefore, the visitor numbers at CEBIT have been continually shrinking for years. Will the fair be able to survive in the long term? Personal discussion, the human factor, still is and will remain important. But to continue drawing visitors today, it is more a matter of entertaining people and offering them added value through experiences and knowledge transfer. To that extent, a transformation of CEBIT to a trade fair with an event character was only logical. There were “fewer, but more satisfied fair visitors,” according to heise online. Personal experience on-site made it clear that the concept was well received. The audience has clearly developed into younger and also more female digital natives, which was also the goal of the new CEBIT. Then why the lower visitor numbers? There was a lot of skepticism toward the new CEBIT concept in the run-up. Sometimes changes need time to be accepted. In any case, the Deutsche Messe AG is satisfied with the result and would like to stick with the concept for next year. The positive resonance of visitors at the fair certainly confirms the positive change. All we can do is wait and see.

 

 

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About Irena Szymiczek
As a content marketing manager Irena Szymiczek is looking for exciting stories. In her free time she finds inspiration while travelling and relaxing with good friends.
Irena Szymiczek

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