- Filling a key position from within the company’s own ranks
- Enhancement of internal and external corporate communications
- Communication as an important driver of the corporate strategy EASY 21
On March 1, 2019, Lisa Skelnik was appointed Head of Corporate Communications for the EASY SOFTWARE Group.
In her function, she reports directly to Dieter Weißhaar, CEO of the company. Lisa Skelnik was previously Event and Campaign Manager at EASY SOFTWARE AG, where she was responsible for managing target-oriented campaigns as well as designing and implementing trade fairs and events. Before that, she was responsible at Tyco Integrated Fire & Security Holding Germany GmbH for the implementation of international communication strategies.
Her work will focus on the development and management of internal and external corporate communications with a view to implementing the EASY 21 corporate strategy. In addition to the integration of Apinauten GmbH and the economic development of the EASY Group, the EASY 21 strategy and positioning in growth areas will continue to be EASY’s communications focus this year.
With this newly created position, Lisa Skelnik will restructure EASY SOFTWARE’s corporate communications and sharpen EASY’s profile with its target groups. In the future, investors and shareholders will be informed even more directly about developments relevant to the capital market and the latest news about the EASY SOFTWARE Group.
“In the past, corporate communications at EASY did not have the status it deserves,” says Dieter Weißhaar, “I am pleased that we were able to fill the position with qualified staff from our own ranks. With regard to our EASY 21 strategy, I see Lisa Skelnik with her know-how as the ideal candidate for this important position in an international environment as well.”