• EASY SOFTWARE signs sponsorship agreement with eSports team of Bundesliga club Borussia Mönchengladbach
  • With its commitment, EASY SOFTWARE will support the third-placed team from last season in the Virtual Bundesliga (VBL) as an official technology partner
  • Start of the two-year partnership as of July 10th 2019

EASY SOFTWARE AG is now involved in the fast-growing eSports market and supports the virtual soccer team of Borussia Mönchengladbach as the official “technology partner of Borussia E-Sports”. CEO Dieter Weißhaar and representatives of Borussia Mönchengladbach agreed today, Wednesday, on the framework conditions for the partnership, which will be binding for two years.

Since January 2019, the four-member eSports team has been playing professional tournaments in Germany and internationally in the popular football simulation game “FIFA” for the traditional club. In the Virtual Bundesliga (VBL), the young team finished third in the table in its first 2019 season.

eSports are no longer a niche phenomenon. With more than 453.8 million viewers worldwide (growth of +15.0% compared to the previous year), the sporting competitions between gamers with the help of computer games on PC or consoles currently inspire above all a young, male and particularly technically savvy target group aged 18 and 35 years. But the proportion of female fans is also on the rise.

“We are very pleased to be able to support the young eSports team of Borussia with our products and services in their further development over the next two years as a technology partner. eSports stands for dynamism, commitment and fairness – for cross-cultural integration and the connection of generations. Attributes which we at EASY also live in our work and in the common cooperation at all locations. We share a common enthusiasm for digitization,” explains Dieter Weißhaar, CEO of EASY SOFTWARE AG.

“With EASY SOFTWARE, we have one of the market-leading software companies in Germany at our side as a strong partner for the digitization of business processes at Borussia E-Sports. A software application specially tailored to our needs by EASY SOFTWARE will simplify the bureaucratic work of travel planning and competition monitoring for our eAthletes in the future,” emphasizes Andreas Cüppers, Head of Digital Development at Borussia Mönchengladbach and responsible for the eSports division.

A first joint public appearance by Borussia E-Sports and its new technology partner is planned for EASY WORLD 2019 in Mülheim on September 11th. At the company’s own partner event, visitors will have the opportunity to compete against two of the eAthletes in the “FIFA” football simulation in the new “Beat the Pro” event format.

Register here for EASY WORLD

BORUSSIA E-SPORTS

The eSports team of Borussia Mönchengladbach

Borussia Mönchengladbach

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About EASY SOFTWARE
For 30 years, EASY SOFTWARE AG, headquartered in Mülheim an der Ruhr, Germany, has been developing intuitive, customised software products for customers to digitise business processes, which can be seamlessly integrated into existing systems and automate, mobilise and optimise workflows of its customers worldwide. EASY provides these solutions on-premises, in the cloud and mobile.With more than 13,600 cross-industry installations, EASY SOFTWARE is one of the market leaders for software products and software solutions in Germany. Since its founding in 1990, the company has been active in 60 countries and currently employs almost 400 people. EASY SOFTWARE has a network of around 100 partners. Its international subsidiaries are located in Europe, Asia and the USA.With the acquisition of Apinauten GmbH from Leipzig, EASY SOFTWARE AG made a technology acquisition with the multi-experience platform ApiOmat at the end of 2018, which provides access to new customer segments in the attractive and strongly growing cloud business.Since the merger of Apinauten GmbH with EASY ENTERPRISE SERVICES GmbH in August 2019, the ApiOmat platform has been under the banner EASY APIOMAT GmbH.In the 2020 financial year, the EASY SOFTWARE Group achieved sales revenues of EUR 49.2 million.Translated with www.DeepL.com/Translator (free version)
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