The best service moments are those in which customers are treated as human beings. Moments when customers feel empathy and trust. But how do you create these moments in a world where customer contact is increasingly taking place at a distance?

Our EASY WORLD 2021 highlight is Sabine Hübner, top speaker and author with a wealth of experience as an entrepreneur. Germany’s ProSieben TV station calls her the No. 1 service expert – at EASY WORLD, Sabine Hübner will show what opportunities the smart customer experience of the future holds in store. Learn how to redefine service in the digital age and rethink it as part of the corporate culture. Because: “Service is not a project. Service is an attitude.”

Sabine Hübner sees service as a hard economic factor that makes a noticeable difference in competition. In her presentations, she mixes her professional expertise with vivid examples and plenty of humor. Some of the tips can be put into practice immediately.

If there are more products, services and competitors than ever before – why are individual companies doing noticably better than others? What services do these companies use to convince their customers?

Sabine Hübner reveals how you can combine first-class service and digitalized customer relationships. All the digital age needs is innovative, smart service. At EASY WORLD, the annual congress for digitalizing your business, you’re already in the right place for your mission.

EASY WORLD 2021 will take place on September 16 as a 100% digital event. Experience Sabine Hübner’s presentation on the day of the event or at any later time in the on-demand area for registered visitors.

Get your free ticket to the (German) event here.


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For 30 years, EASY SOFTWARE AG, headquartered in Mülheim an der Ruhr, Germany, has been developing intuitive, customised software products for customers to digitise business processes, which can be seamlessly integrated into existing systems and automate, mobilise and optimise workflows of its customers worldwide. EASY provides these solutions on-premises, in the cloud and mobile.With more than 13,600 cross-industry installations, EASY SOFTWARE is one of the market leaders for software products and software solutions in Germany. Since its founding in 1990, the company has been active in 60 countries and currently employs almost 400 people. EASY SOFTWARE has a network of around 100 partners. Its international subsidiaries are located in Europe, Asia and the USA.With the acquisition of Apinauten GmbH from Leipzig, EASY SOFTWARE AG made a technology acquisition with the multi-experience platform ApiOmat at the end of 2018, which provides access to new customer segments in the attractive and strongly growing cloud business.Since the merger of Apinauten GmbH with EASY ENTERPRISE SERVICES GmbH in August 2019, the ApiOmat platform has been under the banner EASY APIOMAT GmbH.In the 2020 financial year, the EASY SOFTWARE Group achieved sales revenues of EUR 49.2 million.
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