{"id":220437,"date":"2025-10-15T09:53:14","date_gmt":"2025-10-15T07:53:14","guid":{"rendered":"https:\/\/easy-software.com\/?post_type=glossar&#038;p=220437"},"modified":"2025-10-15T09:54:13","modified_gmt":"2025-10-15T07:54:13","slug":"dropshipping","status":"publish","type":"glossar","link":"https:\/\/easy-software.com\/en\/glossary\/dropshipping\/","title":{"rendered":"Dropshipping"},"content":{"rendered":"<div class=\"gb-container gb-container-bff3e728\">\n<div class=\"gb-container gb-container-21f239a0\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-21d3b66e\">\n<div class=\"gb-grid-column gb-grid-column-8f04805b\"><div class=\"gb-container gb-container-8f04805b\">\n\n<p>The entire logistics process \u2013 from warehouse to delivery \u2013 is handled by an external provider. Dropshipping is especially suitable for merchants who want to stay flexible and expand their product range without major investments.<\/p>\n\n\n<div class=\"gb-container gb-container-b860e3f3\">\n\n<p class=\"gb-headline gb-headline-dabaf045 gb-headline-small\"><span class=\"gb-icon\"><svg viewBox=\"0 0 400 400\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\n\t\n\t\t\n\t\t\t<path 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d=\"M86.7,202.7c-8.2,1.7-16.4,3.4-24.7,5.1c-11.8,2.4-23.7,4.8-35.6,6.9c-2.4,0.4-4.8,0.8-7.2,1.2\n\t\t\tc-0.5,0.1-1,0.1-1.5,0.2c-0.1,0-0.3,0-0.4,0.1c0.2,0,0.3,0,0,0c-0.1,0-0.2,0-0.3,0c0.1,0,0.2,0,0.3,0c0,0-0.1,0-0.1,0\n\t\t\tc-0.7,0.1-1.3,0.2-2,0.2c-1.7,0.1-3.3,1.4-3.2,3.2c0.1,1.7,1.4,3.4,3.2,3.2c3.7-0.3,7.3-1,10.9-1.6c5.5-1,11.1-2,16.6-3.1\n\t\t\tc11.7-2.3,23.4-4.7,35.1-7.1c3.5-0.7,7.1-1.5,10.6-2.2c1.7-0.4,2.7-2.4,2.3-4C90.2,203.2,88.4,202.3,86.7,202.7z\" fill=\"#1D1D1B\"><\/path>\n\t\n\n<\/svg>\n<\/span><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ee18a451 gb-headline-text gb-headline-small\">What Does Dropshipping Mean?<\/h2>\n\n\n\n<p>Dropshipping is an e-commerce model where<mark class=\"has-inline-color has-marker-text-color\"> retailers offer products<\/mark> that are <mark class=\"has-inline-color has-marker-text-color\">shipped directly from<\/mark> the <mark class=\"has-inline-color has-marker-text-color\">supplier to<\/mark> the end <mark class=\"has-inline-color has-marker-text-color\">customer.<\/mark> The retailer handles sales, customer communication, and marketing \u2013 while the supplier takes care of warehousing, shipping, and returns.<\/p>\n\n\n\n<p>The goods remain physically with the supplier until they are shipped directly to the customer. Buyers typically don\u2019t notice that the retailer never physically handled the product.<\/p>\n\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-5daa93c7 gb-headline-text gb-headline-medium\">How Does Dropshipping Work?<\/h2>\n\n\n\n<p>The concept is simple \u2013 and effective:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A customer places an order in the online store.<\/li>\n\n\n\n<li>The retailer automatically forwards the order to the supplier.<\/li>\n\n\n\n<li>The supplier packages and ships the product directly to the customer \u2013 on behalf of the retailer.<\/li>\n<\/ol>\n\n\n\n<p>It\u2019s an attractive option for startups, solo entrepreneurs, and niche sellers.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-635b424f gb-headline-text gb-headline-medium\">Benefits for Retailers<\/h2>\n\n\n\n<p>Dropshipping lowers the barriers to entry and enables fast growth:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No need for<\/strong> a warehouse<\/li>\n\n\n\n<li><strong>No upfront<\/strong> investment in inventory<\/li>\n\n\n\n<li><strong>Low risk<\/strong> when testing products or expanding assortments<\/li>\n\n\n\n<li><strong>Scalable<\/strong> through automation<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ca6226a3 gb-headline-text gb-headline-medium\"><strong>Benefits for Customers<\/strong><\/h2>\n\n\n\n<p>Customers also benefit from dropshipping \u2013 when implemented professionally:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wide product selection<\/strong>\u00a0thanks to flexible assortments<\/li>\n\n\n\n<li><strong>Direct shipping<\/strong>\u00a0from specialized warehouses<\/li>\n\n\n\n<li><strong>Up-to-date availability<\/strong>\u00a0through automated inventory data<\/li>\n\n\n\n<li><strong>Access to international products<\/strong>\u00a0that may be hard to find locally<\/li>\n<\/ul>\n\n\n\n<p><strong>Note<\/strong>: Returns and complaints may take longer, as they are handled jointly by retailer and supplier.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-7715f7cf gb-headline-text gb-headline-medium\">Challenges and Risks<\/h2>\n\n\n\n<p>Dropshipping isn\u2019t a guaranteed success. To thrive, retailers must be aware of key pitfalls:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low margins<\/strong>\u00a0due to high competition and similar offerings<\/li>\n\n\n\n<li><strong>Dependence on suppliers<\/strong>\u00a0for quality, delivery times, and stock levels<\/li>\n\n\n\n<li><strong>Complex return processes<\/strong>\u00a0when retailers don\u2019t handle shipping themselves<\/li>\n\n\n\n<li><strong>Limited brand building<\/strong>, as products and packaging aren\u2019t customized<\/li>\n<\/ul>\n\n\n\n<p>Success in dropshipping requires clear processes, reliable partners, and strong marketing.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-03dcf9cc gb-headline-text gb-headline-medium\">Real-World Example<\/h2>\n\n\n\n<p>An online store for fitness accessories offers yoga mats, water bottles, and resistance bands \u2013 all via dropshipping. The products come from a manufacturer in Poland. The retailer manages the website, SEO, and social media. Once an order is placed, it\u2019s automatically forwarded to the supplier, who ships the goods directly to the customer in Munich \u2013 complete with the retailer\u2019s logo and invoice.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-ff6440dc gb-headline-text gb-headline-medium\">Conclusion<\/h2>\n\n\n\n<p>Dropshipping is a lean business model for entering the online retail space.<br>Used strategically, it allows for flexible growth, market testing, and low-capital scaling.<\/p>\n\n\n\n<p>Success depends on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing the right products<\/li>\n\n\n\n<li>Working with high-quality suppliers<\/li>\n\n\n\n<li>Maintaining a professional customer-facing presence<\/li>\n<\/ul>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5f82ae83\">\n<div class=\"gb-grid-column gb-grid-column-2916d779\"><div class=\"gb-container gb-container-2916d779 product-col\" data-sal =\"fade\" data-sal-easing=\"easeInOutSine\"><a class=\"gb-container-link\" href=\"https:\/\/easy-software.com\/en\/easy-archive\/\" aria-label=\"Produkt easy archive\"><\/a>\n<div class=\"gb-container gb-container-875c0171\">\n\n<h2 class=\"gb-headline gb-headline-e95cfbbc gb-headline-text gb-headline-marked-headline\"><span>easy<mark style=\"background-color:var(--easy-white)\" class=\"has-inline-color has-easy-blue-color\">archive<\/mark><\/span><\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-852a5b1e\"><\/div>\n\n<div class=\"gb-container gb-container-d3cd68aa\">\n\n<p class=\"has-easy-white-color has-text-color\">Archive data securely and compliant.<\/p>\n\n\n\n<span class=\"gb-button gb-button-7e027f88 gb-button-text-btn\"><span class=\"gb-button-text\">Discover easy archive<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 48 48\">  <path d=\"m29.95 39.1-3.25-3.2 9.6-9.65h-33V21.7h33l-9.6-9.65 3.25-3.2L45.05 24Z\"><\/path><\/svg><\/span><\/span>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1f2fac37\"><div class=\"gb-container gb-container-1f2fac37 product-col\" data-sal =\"fade\" data-sal-easing=\"easeInOutSine\"><a class=\"gb-container-link\" href=\"https:\/\/easy-software.com\/en\/easy-invoice\/\" aria-label=\"Produkt easy invoice\"><\/a>\n<div class=\"gb-container gb-container-0633cccb\">\n\n<h2 class=\"gb-headline gb-headline-d99cc43b gb-headline-text gb-headline-marked-headline\"><span>easy<mark style=\"background-color:var(--easy-white)\" class=\"has-inline-color has-easy-cyan-color\">invoice<\/mark><\/span><\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-89a53721\"><\/div>\n\n<div class=\"gb-container gb-container-05b55192\">\n\n<p class=\"has-easy-white-color has-text-color\">Digitally verify and approve invoices.<\/p>\n\n\n\n<span class=\"gb-button gb-button-393bc245 gb-button-text-btn\"><span class=\"gb-button-text\">discover easy invoice<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 48 48\">  <path d=\"m29.95 39.1-3.25-3.2 9.6-9.65h-33V21.7h33l-9.6-9.65 3.25-3.2L45.05 24Z\"><\/path><\/svg><\/span><\/span>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In dropshipping, retailers sell products without storing or shipping them themselves.<\/p>\n","protected":false},"author":62,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-220437","glossar","type-glossar","status-publish","format-standard","hentry","no-featured-image-padding"],"acf":[],"_links":{"self":[{"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/glossar\/220437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/users\/62"}],"version-history":[{"count":0,"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/glossar\/220437\/revisions"}],"wp:attachment":[{"href":"https:\/\/easy-software.com\/en\/wp-json\/wp\/v2\/media?parent=220437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}