{"id":88312,"date":"2019-04-17T11:40:29","date_gmt":"2019-04-17T09:40:29","guid":{"rendered":"https:\/\/easy-software.com\/?p=88312"},"modified":"2025-07-10T12:36:48","modified_gmt":"2025-07-10T10:36:48","slug":"optimizing-the-recruiting-process-how-to-achieve-recruiting-4-0-step-by-step","status":"publish","type":"post","link":"http:\/\/easy-software.com\/en\/newsroom\/optimizing-the-recruiting-process-how-to-achieve-recruiting-4-0-step-by-step\/","title":{"rendered":"Optimizing the Recruiting Process: How to Achieve Recruiting 4.0, Step by Step"},"content":{"rendered":"
Despite the increasing digitalization of business and society, the recruiting process remains largely unaffected, because the basic steps have stayed the same: personnel administrators investigate and recognize the need for new employees in the company, they post jobs, look at applications and hire new employees. So far, so good. But the HOW is crucial to the recruiting process. The so-called \u201cWar for Talent\u201d has been haunting HR departments for some time. Demographic change, coupled with new technologies and applicants\u2019 changed communication habits, is increasing the demands on recruiters. In this blog, we will show what is important in the recruiting process, how this is changing and what you can do to find the best talent quickly.<\/p>\n\n\n\n
The term Recruiting 4.0 or e-recruiting implies that a previous development has taken place. But what did the recruiting process look like before, and what are the characteristics of Recruiting 4.0? Is it just a buzzword, or is this a lasting change in the recruiting process? The basic recruiting process steps from workforce planning to the hiring of someone haven\u2019t changed, but target groups, communication channels and recruiting requirements have. Factors such as the employer brand are gaining importance.
Logically, the recruiting process began with Recruiting 1.0. At the time, recruiters looked for applicants in analog through classified ads in newspapers. In that period, it was primarily entry level workers who were used as recruiters, because the job was strongly oriented toward operations and less toward strategy. There was no mention of personnel marketing. In Recruiting 2.0, the staff search began to take place via online job exchanges. In Recruiting 3.0, the employer brand finally came to the fore as an important element in the recruiting process. Personnel marketing was born and implemented. Recruiters began using active sourcing, that is the active and individual addressing of potential candidates, although still very limited.<\/p>\n\n\n\n
Finally in Recruiting 4.0<\/strong>, everything is about the individual applicant. As in sales and marketing, the focus here is absolutely on the user. Thanks to a shortage of skills and the associated strong competition among companies for talent, the balance of power is changing. While earlier recruiters were \u201cgatekeepers,\u201d and applicants were the ones who wanted something and had to ask for it, companies today increasingly see themselves in the position of having to explain very precisely why candidates should work for them. This strong user focus is one of the most important characteristics of HR 4.0.<\/p>\n\n\n\n Another point is the support of technology in the recruiting process. When it comes to addressing as many suitable candidates as possible, as constructively as possible, and to do it faster than the competition, it is vital to design the recruiting process in the company to be faster and more efficient through standardization and digitalization. Thus, it is a matter of using technology for user focus in the recruiting process.<\/p>\n\n\n Recruiting 4.0: Your Strategy in the War for Talent<\/p>\n\n\n\n How Recruiting 4.0 helps employers to find and attract the best candidates. Recruiting 4.0 is the answer to digital reality in personnel management. Learn how data-driven approaches and customized applicant management enable a completely new recruiting process.<\/p>\n\n\n\n