Successful with Experience Management (XM)

Learn how to set up an experience management program step by step in our whitepaper.

Successful with Experience Management (XM)

Find out how you compare with other
UK businesses

What do customers, employees and suppliers think of your company? And what feelings do users associate with your products or services? That’s what Experience Management (XM) tells you. With the combination of operating data (O data) and experience data (X data), you are able to measure user experience on a finely tuned basis and in real time. Become part of the Experience Economy and find out how your business compares to other UK companies. The future of digitalisation lies in Experience Management. But how many UK businesses have already adapted this trend?

What is Experience Management?


Understanding what your customers, employees and suppliers really want is the key to sustainable success. Your users often tick differently than expected, however. XM tells you how they really feel.


XM enables you to intelligently combine your operational data (O data) on ordering processes, customers and sales with experience data (X data) that comes from individual and finely-tuned surveys and empirical values.


Drive the automation of your business processes and become innovative for the long term. Successful digitalization means relying on permanent experience management.

0 %

of UK businesses regularly collect 360-degree experience data from their stakeholders.

0 %

have more success interacting with customers, employees and partners using experience data.

0 %

are concerned about maintaining customer loyalty due to Brexit or Covid virus


EASY SOFTWARE conducted a representative survey, in which 502 companies from different industries (each company with over 100 employees) provide an assessment of the degree of digitalisation of UK companies. This overview reveals the degree to which companies use a combination of operational and experience data from their stakeholders and what is their intended use for these data.

  • How digitalised are 502 companies from the UK?
  • What opportunities do these companies see in XM?
  • Which challenges are the biggest obstacles in digitalisation?

With Experience Management you have a 360° view of all stakeholders

What You Can Learn

Most UK companies consider themselves well-advanced with digital transformation of customer processes. In comparison to a similar study conducted in Germany, UK companies are more confident in their degree of digitalisation.

However, they still struggle in setting the right focus for their surveyed groups.

  • Learn from leading digitalised businesses how to prevail in a highly competitive market
  • Find out what the differences are between digitalisation in Germany and the UK

Why 360 Degrees?

Experience Management is much more than Customer Experience or annual employee surveys. All relevant stakeholders need to be met with the best possible experience.

The satisfaction and commitment of all stakeholders serve as an essential foundation for your financial growth.

  • Discover why acquiring and retaining talented employees or valuable business contacts is just as important as customer revenue
  • Find out which groups of stakeholders are, so far, neglected in experience management

Brexit and Covid virus

External factors are weighing on UK companies. Respondents list the aftermath of Brexit and the impact of Covid virus among their top three worries.

Businesses need sustainable strategies to persevere in the long term.

  • Stay ahead of the biggest hurdles for end-to-end digitalisation and experience management
  • Learn how companies need to adapt in order to tackle challenges like Brexit and Covid virus

With Experience Management (XM), you make decisions with data, not with your gut.

EASY SOFTWARE uses Experience Management for its own processes and, on a project basis with the X/O App, has created a web service that queries the user experience in real time for presentations or events and intelligently combines XO data.

Intelligent company with EASY ApiOmat

  • Intelligent company with EASY ApiOmat
  • Integration solution that combines X and O data
  • Multi-Experience Platform as layer between backend, survey tool and your applications
  • Individual surveys in real time
  • Connection to all possible business processes
XM ApiOmat
XO App Experience Management

Project: XO App with EASY ApiOmat

  • Get feedback e.g. directly after presentations or events
  • Data protection is guaranteed, only you receive evaluations
  • Analytics: Summaries are processed intelligently
  • Conclusions on the problem areas of your processes are easily possible
  • Flexible use for every channel and every backend system

With XM, your digitization in the Experience Economy will be successful

  • Feedback culture and end-to-end perspective on all business processes
  • 360° view of all stakeholders, not just customers
  • Recognize trends, understand needs, draw conclusions
  • Increase satisfaction among all stakeholders
  • Experience Management is Enabler for Your Digitization
  • Increase sales, increase growth, drive innovation
Customer success stories


LBBW‘s new customer portal offers a future-looking and smooth userexperience. According to Thomas Löffler, IT manager for LBBW‘s Commercialplatform, LBBW is extremely satisfied with the current statusof the project and the collaboration with EASY.

BKK Linde delegated customer concerns digitally

With the service app from BKK Linde, insured customers can now make customer data available on all channels in compliance with the data protection requirements. Insured customers can themselves decide when and where they provide the data.

BKK Linde digitizes the paper process family portfolio care

Accessing healthcare should be easy and on-demand and for those insured with the Linde Corporation’s Health Insurance, it is. BKK Linde built their newest digital service at startup speed while ensuring the project, and all future projects, will fulfill EU data privacy standards as well as special German insurance-data privacy regulations.


RheinEnergie’s SmartContracting application not only ensures a better customer experience, but also guarantees that high-quality data is made available digitally.

We would love to hear from you

Give us a call if you have any questions at +44 1284 530 029
or send your request via the contact form.