{"id":131848,"date":"2021-02-22T09:33:43","date_gmt":"2021-02-22T08:33:43","guid":{"rendered":"https:\/\/easy-software.com\/references\/vitafy-gmbh\/"},"modified":"2025-04-08T12:45:06","modified_gmt":"2025-04-08T10:45:06","slug":"vitafy-gmbh","status":"publish","type":"referenzen","link":"https:\/\/easy-software.com\/uk\/references-uk\/vitafy-gmbh\/","title":{"rendered":"vitafy"},"content":{"rendered":"
\n
\n
\n
\n

vitafy<\/p>\n\n\n

EASY Invoice at the leading e-commerce company in the food supplement sector<\/h1>\n\n<\/div>\n\n
\n\n
\"vitafy\"<\/figure>\n\n<\/div>\n<\/div><\/div>\n\n
<\/div><\/div>\n<\/div>\n\n
\n\n

Founded in 2013, vitafy.de is today one of the leading online shops for dietary supplements in Germany. With three locations, 85 employees and a turnover of 50 million in 2019, vitafy has gone from a start-up to a grown-up in recent years.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

\n
\n
\n
<\/div>\n<\/div>\n\n
\n\n

The Digital Invoicing Process at vitafy<\/h2>\n\n\n\n

With three successful acquisitions in 2019 \u2013 the brands GymQueen, BodyLab and Lineavi \u2013 vitafy is clearly on a growth path. It started as a pure web store. Now, vitafy sells six own brands \u2013 online and through brick-and-mortar stores in Germany, Austria and Switzerland.<\/p>\n\n\n\n

The acquisitions in 2019 are the first step for vitafy to develop into a kind of umbrella company for brands in the area of fitness, weight loss, nutritional supplements and functional food. Such rapid, complex growth is noticeable in all departments \u2013 which entails the finance department of vitafy as well. This was the reason why Andreas Reif, CFO at vitafy, decided to implement easy invoice<\/a> in 2019.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n\n

Mr. Reif, you have been working with easy\u2019s digital invoice receipt for a year now. What was the trigger for you to digitize your incoming invoice process?<\/strong><\/p>\n\n\n\n

Andreas Reif:<\/strong> Vitafy Brands Group has grown strongly \u2013 organically and inorganically \u2013 in recent years. For us, the goal of implementing the digital invoice process was to increase productivity and scalability through faster approval processes and more transparency \u2013 across all group companies. It is important to us not to simply shoulder the strong growth of the company with more staff, but to scale with automated, digital processes and thus be able to handle more processes and transactions in the administrative areas every day with the existing staff.<\/p>\n\n<\/div>\n\n

\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n\n

We would not be able to maintain the approval processes for invoices, which are necessary from a legal and content point of view, if we did not have a digital invoice receipt and approval process.<\/h3>\n\n\n\n

Andreas Reif,<\/strong>
CFO bei der vitafy GmbH<\/p>\n\n<\/div>\n<\/div>\n\n

\n
\n
\n\n
0<\/span><\/div><\/div><\/div>\n\n\n\n

founded<\/mark><\/p>\n\n<\/div>\n\n

\n\n
0<\/span><\/div><\/div><\/div>\n\n\n\n

employees<\/mark><\/p>\n\n<\/div>\n\n

\n\n
0<\/span><\/div><\/div><\/div>\n\n\n\n

mio. \u20ac revenue (2019)<\/mark><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n\n
\n
\n\n

PROJEcT INFORMATION<\/p>\n\n\n\n

we must ensure that our employees are relieved of repetitive process tasks<\/h2>\n\n\n
\n
\n\n