"We wanted an increase in productivity and scalability through faster approval processes"
EASY Invoice at the leading e-commerce company in the food supplement sector in Germany.
The Digital Invoicing Process at vitafy GmbH
Interview of our partner Henrichsen4easy with Andreas Reif,
CFO at vitafy GmbH
Founded in 2013, vitafy.de is today one of the leading online shops for dietary supplements in Germany. With three locations, 85 employees and a turnover of 50 million in 2019, vitafy has gone from a start-up to a grown-up in recent years.
With three successful acquisitions in 2019 – the brands GymQueen, BodyLab and Lineavi – vitafy is clearly on a growth path. It started as a pure web store. Now, vitafy sells six own brands – online and through brick-and-mortar stores in Germany, Austria and Switzerland.
The acquisitions in 2019 are the first step for vitafy to develop into a kind of umbrella company for brands in the area of fitness, weight loss, nutritional supplements and functional food.
Such rapid, complex growth is noticeable in all departments – which entails the finance department of vitafy as well. This was the reason why Andreas Reif, CFO at vitafy, decided to implement EASY Invoice in 2019.
We would not be able to maintain the approval processes for invoices, which are necessary from a legal and content point of view, if we did not have a digital invoice receipt and approval process.