33 Years of easy – with a New Website and a Strong Brand Identity

easy, the leading ECM software manufacturer in the German-speaking region, is celebrating its 33rd anniversary with a new brand identity and a fresh website. The new brand identity is the result of an ambitious vision and a confident mission that underpin easy’s growth strategy and send a clear message to customers, partners and employees. The realignment underscores the company’s ambition to play a key role in shaping the ECM market and to make groundbreaking investments in the future. 

The transformation of easy goes hand in hand with the new brand identity. Both contribute to changing the company and strengthening it for the future. While the transformation strategically realigns structures, processes, products or services, the new brand identity is the accompanying strategic communications concept.

“We are the pulsating data heart of the world’s most successful companies – this is our strong vision and it clearly shows the direction of our journey. easy is undergoing a major transformation that puts our cloud product strategy and the success of our customers at the center. Our new brand identity is a perfect match for this, because modern ideas also need a modern brand,” says Andreas Zipser, CEO of easy.

With its new brand identity, easy is positioning itself in the market as a modern and forward-looking software manufacturer for customers and partners. The company relies on a strong, valuable and sustainable brand foundation to anchor the new corporate identity internally and externally with target groups and stakeholders.

“We are opening up the opportunity to develop new target groups and partnerships with companies that are now becoming aware of us again or for the first time. To our existing customers and partners, we are also sending a clear signal: easy is present and active; we are strengthening trust and the bond of cooperation,” adds Andreas Zipser.

easy builds on strong brand foundation

Together with the Essen-based design and brand agency 31M, easy developed the new brand and is creating a modern brand experience. The corporate design shows easy in strong colors that offer a high recognition value and improved user orientation. The modernized easy logo, with the square shape of a digital data cube, is much more reduced. The new website has a clear focus on customers and prospects and emphasizes the core products easy archive, easy hr, easy invoice and easy contract as central solutions.

“With our new corporate design, we visually underpin our brand promise and our ambition to reduce complexity as a digitalization partner and to inspire the hearts of our target groups with our products and services. Our new website offers an improved and demand-oriented customer journey, which we will continue to expand in all areas. Through the new brand, we will further strengthen our position in the market and benefit from all the advantages of a modern brand. The rebranding itself involves much more than just a new look. It is a fundamental part of the strategic realignment of easy as a whole,” adds Heike Kohler-Reineke, Director of Marketing & Communication at easy.

The modern, future-oriented website will be rolled out at all easy locations in the coming weeks.


As digitalization expert and leading ECM software manufacturer, easy has since 1990 stood for legally compliant, digital archiving and efficient, automated business processes. Over 5,400 customers in more than 60 countries and all industries rely on our company and our strong partner network. Our first-class archiving, ECM, DMS, P2P and HCM software solutions & services form the digital center for data-based intelligence and make people, companies and organizations successful.

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