Generative AI

Generative AI is being used in areas such as art, entertainment, ECM and business processes, but even in product design. It is revolutionizing the way we create and use digital content.

What is generative AI for content preparation?

Generative artificial intelligence (AI) for content preparation refers to the use of AI technologies to automatically create, structure and optimise content. In combination with enterprise content management (ECM) systems, generative AI enables companies to efficiently generate, adapt and provide documents, reports, contracts and other content.

How does generative AI work in content preparation?

This AI uses machine learning (ML) and natural language processing (NLP) to analyse content and create customised text modules, summaries and personalised documents. Key features include:

• Automatic text creation – generation of high-quality content based on existing data.
• Summarising long documents – condensing extensive content for faster information absorption.
• Content personalisation – tailoring documents to specific audiences or business requirements.
• Multilingual content creation – support global business processes with AI-powered translations.
• Content optimisation – improving readability, search engine optimisation (SEO) and compliance with company standards.

What advantages does generative AI offer for content preparation?

• Faster content creation – Reduces the time required to create and edit content.
• Cost efficiency – Minimises manual tasks and reduces operating costs.
• Higher content quality – Generates consistent, error-free content according to company specifications.
• Scalable solutions – Create large volumes of content for multiple channels and formats.
• Optimised ECM integration – Seamless integration into existing ECM workflows for automated document processing.

Generative AI & ECM – Efficient content preparation in companies

The integration of AI into ECM systems is revolutionising content management and document processes. Companies can generate content faster, process it more efficiently and provide it strategically – all on a centralised platform.

Examples of use cases:

• Contract Management: Contract analysis and creation with AI-generated templates.
• Automated reporting based on company data.
• Knowledge management through AI-supported content structuring.

Generative AI for content preparation improves the efficiency, quality and personalisation of content in companies. Integration into ECM software automates, optimises and scales digital content management.