LBBW
The future of digitization: Enhancing customer relationships
The state bank (Landesbank Baden-Württemberg – LBBW) is a medium-sized universal bank with headquarters in Stuttgart. LBBW was founded in 1999 and, together with numerous predecessor institutions, looks back on more than 200 years of corporate history.
More than 10,000 employees work at 150 nationwide and 18 international locations – among them New York and Singapore. With its high number of employees and total assets of EUR 571 billion in 2018, LBBW is one of the largest German banks. As a universal bank, LBBW serves all customer groups with a comprehensive range of services.
Increasing process effciency through digitization with EASY at the state bank of Baden-Württemberg
With the new LBBW portal, we are offering our users a flexible digital service that meets the work practices of the future. Current trends are moving in a clearly visible and consistent direction: Digital solutions that also offer the widest possible range of services for mobile use – no matter where, no matter when. The customer portal created with EASY provides exactly these features in one single all-inclusive package. The resulting increase in flexibility and ease of use boosts customer demand; at the same time, the increased efficiency reduces LBBW‘s processing time. Companies must expand their digital infrastructure in good time with a focus on the future. This is the only way they can permanently assert themselves in a national and international competitive environment. With EASY, we see ourselves as well equipped for this challenge.“
Thomas Löffler, IT Manager Commercial Platform of LBBW
LBBW‘s key services include commercial and private financing, as well as asset, cash, and risk management. LBBW acts as a strong partner for SMEs, listed groups, institutional customers, savings banks and private customers. Machines and services are produced, real estate is built, SMEs and major corporations finance themselves and solar parks generate green electricity with LBBW‘s help.
More than 10,000 employees work at 150 nationwide and 18 international locations – among them New York and Singapore. With its high number of employees and total assets of EUR 571 billion in 2018, LBBW is one of the largest German banks. As a universal bank, LBBW serves all customer groups with a comprehensive range of services. LBBW‘s key services include commercial and private financing, as well as asset, cash, and risk management. LBBW acts as a strong partner for SMEs, listed groups, institutional customers, savings banks and private customers. Machines and services are produced, real estate is built, SMEs and major corporations finance themselves and solar parks generate green electricity with LBBW‘s help.
Digitization is one of the main pillars of LBBW‘s strategy, alongside agility and sustainability. The big players in the industry are backing digital transformation – sooner or later every competitor will have to follow suit. Companies that miss the boat must expect to lose valuable customers to competitors with better digital experiences.
Private customers make up the bulk of LBBW‘s customer in terms of quantity. But it is the business customers who make the Landesbank‘s business possible in the first place. To provide even better support to its most important customers in the future, LBBW is pursuing the front-to-back digitization of its business processes – quickly, cost-efficiently, and always customer-focused.
LBBW‘s corporate customers often wish to use the Landesbank‘s services to suit their own preferences. An advantageous position that unfortunately does not sustain itself automatically. Customers expect more flexibility and convenience in their interaction with service providers every year. It is increasingly becoming a matter of course for providers to offer their customers different access channels for interaction. How does LBBW plan to meet this challenge?
The answer is with a centralized online portal with various web applications, each perfectly tailored to the customer‘s individual needs. The portal serves as a central entry point for LBBW‘s business customers.
The new LBBW Corporates Portal will provide customers with all the digital services they need for their work in the long term. Existing legacy applications are usually the basis for the features being introduced.
Project information
Dealing with existing systems
These different systems that have existed at LBBW for many years have been integrated into the same software framework and linked to one another. The new LBBW portal‘s clear user interface combines the applications implemented in this way. Customers can access the entire range of applications relevant to them with a single login. Each application is just a few clicks away from the next, but still runs completely independently. This ensures a better overview and makes it easier to get used to the system. Demanding corporate customers expect this kind of quality of use, as this is the only way to make their work processes as efficient as possible. Choosing the ideal service provider is decided by such details, among other things. A half-hearted step towards digital transformation is therefore not enough.