CeBIT 2015: “Medium-sized companies buy from medium-sized companies”
Première for EASY at CeBIT: This year, saw EASY SOFTWARE AG appear in the BITKOM ECM Solutions Park in Hall 3, together with other companies from all ECM sectors, for the first time. Key themes included enterprise content management (ECM) systems; digitalising the numerous standard processes in companies, and concrete insights into the d!conomy: from digital invoicing via mobile to multi-channel input systems – ECM is digitalising the economy.
A successful experiment
Together in the Solutions Park rather than alone with a separate stand – an experiment that appears to have paid off: “We do not yet have any concrete data, but we are really happy with the number of visitors and the contacts that we made at CeBIT. The focus on trade customers appears to have paid off. The interest by visitors from Tuesday to Thursday was always especially high. Alongside our stand in the Solutions Park, we therefore utilised the associated business sector extensively in order to hold lots of interesting and intense discussions with interested parties, potential new customers, partners and existing customers”, stated Peter Rollepatz, Head of Market Communication, in his initial summary.
ECM: Topics and trends
Furthermore, EASY also took part in numerous expert events. For example, EASY chairman Willy Cremers took part in the podium discussion with CEOs and managing directors from leading ECM manufacturers entitled “ECM Software Manufacturers on the Latest Topics and Trends”. “Medium-sized companies buy from medium-sized companies” – a key conclusion that explains why German ECM manufacturers can compete well in the market, even against larger international providers. As far as Willy Cremers is concerned, usability and collaboration are two of the key developments in the ECM sector that will be relevant in the future. With its ECM, EASY is on the right track here.
ECM in the Cloud
The Cloud was one of the leading topics at CeBIT. EASY contributed as an expert here too. Andrea Schmigalla, responsible for the topic at EASY together with Gerald Rüdiger, reported on this as part of her presentation. She stated that the outlook is generally good, even though the potential for dangers relating to the Cloud is still overstated. EASY relies completely on establishing trust, as there is still uncertainty and, at times, a lack of knowledge in the market. This requires a longer explanation process. She continued that hosting in Germany is a key pre-requisite for building up trust. EASY is planning to expand the company ECM with services and smart solutions. After all, in principle, the Cloud offers benefits that are dominating the market over the medium term. According to Schmigalla, the dynamism with which the Cloud is penetrating the ECM market is already noticeable.
A slight increase in visitors
The event organiser, Deutsche Messe, also noted a slightly positive outcome. CeBIT is gaining impetus. CeBIT 2015 registered a slight increase in visitors in comparison to the previous year. According to the organisers, the number of visitors rose by six percent to 201,000 (2014: 188 000). However, the numbers remain way down on those from the exhibition’s peak: At the turn of the century, CeBIT registered almost four times as many visitors. After a downward spiral that lasted years, three years ago the industry exhibition passed a reform which sought to change the event from what was once a trade fair for the public to a sought-after business exhibition.