Customer concerns taken seriously and implemented digitally

The medium-sized Landesbank Baden-Württemberg (LBBW) has long been committed to taking customer concerns, requirements and trends seriously, and remaining at the emblematical “cutting edge”. One of the mainstays of this insight is the sophisticated digitalization strategy of LBBW, which is currently being realized on a continuous basis. LBBW is taking this step in the knowledge that companies which fail to do so will ultimately lose valuable customers to competitors that can offer a more contemporary and superior digital experience. LBBW has realized this insight in the form of practical, digital self-service offerings – together with EASY ApiOmat.

Insights gained, practical consequences and goals

One of the key elements of LBBW is its carefully considered digitalization strategy. The goal of the strategy: To provide customers with digital offers, services and processes via a central platform which fulfill the current – and the future – customer requirements and user habits. In the briefest of terms: More than ever before, customers want to manage their own concerns. This requires a platform with which these services can be offered to the customer via self-services – either as a customer portal solution, or through self-service apps, all of which are as flexible as possible for future requirements. So far, so good. Easily said, but not easy to achieve without the EASY ApiOmat.

Requirements of the project

At the start of their project, the following was clear to LBBW: New and existing apps would have to be easily and quickly integrated into the front-end of the planned portal; a central provider would have to take care of all the necessary steps for the ideal coordination. EASY ApiOmat team’s wide-ranging experience with microservices, modular app structures and agile development processes makes it the perfect partner for the optimization of the LBBW portal. And behold: Great results were achieved in a short time.

Customers want to use services – regardless of time and space

The available applications already serve a wide range of different requirements and services. The first application has the purpose of managing loans. Implemented in the form of a self-service app, customers can manage their loans more easily for more secure transactions. Any time, any place. This eliminates the requirement for a customer advisor. Money isn’t easy to find and needs to be managed and nurtured – what better way to achieve this than to enable the customer to do it themselves with self-service apps?

Customer portals: Gateways to the future

The new corporate portal, with numerous applications, is also providing considerable benefits to LBBW and its customers. The contents and functions of the portal have been determined in collaboration with the company’s customers, so they are directly aligned to the customers’ requirements. All the available services are seamlessly linked with one another, and can only be accessed on the basis of central and protected online access.

With its modular structure, the portal can be adapted intuitively to the individual requirements of the customers. The user interface of the portal therefore provides rapid and direct access to frequent and important banking transactions, which the customer now has at hand. All the available financial data, from sales to loans, can be viewed and managed and viewed easily at any time.

Use services – any time, any place

The EASY ApiOmat solution means that time and place-related constraints no longer apply to the customers of LBBW. At the same time, they can make use of important services and are therefore present at the same time. In this respect, both the LBBW customer portal and the associated self-service apps fulfill the current customer requirements. Read about how you can also make life easier for your customers in the LBBW case study.

The future of digitization:
Self-services and customer portals at LBBW - implemented with EASY ApiOmat

Along with agility and sustainability, digitization is one of the main pillars of LBBW’s strategy. In this reference report you can find out how LBBW succeeds in supporting customers even better by front-to-back digitalisation of its business processes. Customer portals, self-services and EASY ApiOmat play a central role in this context.

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